Friday, 29 January 2010

Short film and Hollywood

As i said in a previous blog, short films were the first films. This was until Hollywood and its studio system made short film disappear out of the limelight. Short film eclipsed by the dominant mode of film production and "the classical narrative". Hollywood invented the "genres", baring in mind short film was a genre in itself. The fact that Hollywood invented the genre meant that there was a more diverse variety of films for people to watch and there was a genre of film that suited everybody.
Cinema exhibitors required Hollywood films to be longer than 90 minutes long. This was to allow each film to have a 2 hour block to allow customers to buy food and drinks and watch the trailers and advertisements before the film actually started. This was clever as of studio system as it gave people going to the cinema a whole new experience, and also gave the chance for the cinema to make more money.
The Hollywood System (it no longer exists) "was a means of film production and distribution dominant in Hollywood from the early 1920's through to the 1950's. The term studio system refers to the practice of large motion picture studios producing movies primarily on their own filmmaking lots with creative personnel under often long-term contract and pursing vertical integration through ownership or effective control of distributors and movie theaters, guaranteeing additional sales of films through manipulative booking techniques".
From the 1930's onwards, short film production became a marginal activity, and this was when Hollywood completely took over and people became more interested in mainstream films.
Currently, Hollywood needs the short film, it no longer follows the studio system, it sees short films as a cut price laboratory for experimentation. It has been known that Hollywood would take narrative ideas from short films (despite completely throwing them out of the limelight many years ago) and make them into feature length films. Hollywood knows that they can take a risk with doing this as short film makers would not have the money nor power to fight against Hollywood and fight for their rights. Where as Hollywood knows that they can risk with minimal financial risk. However, it does not only work out this way and in fact it can turn into studios scouting new filmmakers instead of just stealing their ideas.

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